New Blog Content Strategy
Client project (higher education)
Content strategist + copywriter
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Develop and launch a new blog from the ground up to increase organic visibility and establish a sustainable content strategy that drives qualified traffic over time.
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Created a comprehensive content strategy that included keyword research, topic clustering, and SEO-focused editorial planning. Defined content pillars aligned with organizational goals and optimized each post for search intent, internal linking, and long-term growth.
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Within three months, keywords and organic traffic showed consistent upward growth, as illustrated in the Semrush graph below. This established a strong foundation for ongoing organic performance.
February 2025: First blog posted
May 2025: Blog started ranking
June 2025: SERP features took off, and traffic cost hit $792