New Blog Content Strategy

Client project (higher education)

Content strategist + copywriter

  • Develop and launch a new blog from the ground up to increase organic visibility and establish a sustainable content strategy that drives qualified traffic over time.

  • Created a comprehensive content strategy that included keyword research, topic clustering, and SEO-focused editorial planning. Defined content pillars aligned with organizational goals and optimized each post for search intent, internal linking, and long-term growth.

  • Within three months, keywords and organic traffic showed consistent upward growth, as illustrated in the Semrush graph below. This established a strong foundation for ongoing organic performance.

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