Blog SEO Optimization
Client project (higher education)
Content strategist + copywriter
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A key blog post had minimal reach and engagement, with steady declines in both traffic and ranking keywords from August 2024 through March 2025.
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Performed a comprehensive keyword audit and targeted high-value search terms to improve visibility. Updated headers, added supplemental copy in strategic sections, and implemented a “Key Takeaways” section at the top to leverage the blog’s existing SERP features and boost organic performance.
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Organic traffic cost increased from $12 to $1,100 in under a month.
Pre-optimization ($12 traffic cost)
Post-optimization ($1.1K traffic cost)